Corelle has created a direct mail campaign to prove the strength and durability of its product. This unique direct mail campaign sends plates to unsuspecting consumers with absolutely no packaging!
Client:
Corelle Plates
My Roles:
Art Direction
Design
Photography
Awards:
Won Gold in the Richmond Ad Show (RAD Show) in the student work category 2012. http://winners.therichmondshow.com/portfolio/durability-dare/
*College Work
This campaign is designed to increase the donations made to Heifer International by partnering with grocery stores. Those that buy the Heifer products will be able to see where their money is going and who it is helping.
Client:
Heifer International
My Roles:
Art Direction
Design
*College Work
This is a Business to Business campaign. We wanted to keep it clean and simple so that Transurban's message wouldn't get lost.
Client:
Transurban
My Roles:
Art Direction
*College Work
Fear and Loathing is one of my favorite books. The part with the grapefruit has always stuck out in my mind. I wanted the cover to have a vintage feel.
Client:
Vintage Books a division of Random House Inc.
My Roles:
Art Direction
Design
Photography
*Collage Work